The Two Magpies

The challenge

The lounge bar, situated within The Four Winds complex, needed its own identity to carve it out as a destination in its own right, opposed to an add-on to the complex’s restaurants.

The solution

Brand Etiquette created a brand exclusively for the lounge/bar area of The Four Winds named The Two Magpies. This is a fresh, quirky brand which compliments the traditional theme of the bar but gives the area its own personality and differentiates it from the typical sports bar, with an emphasis on great bar food, craft beers and an impressive drink and cocktail list.