A new brand was required for a financial services company specialising in finance that was open to all, regardless of their credit history. As a significant segment of the potential customer base had previously experienced problems with debt the brand needed to differentiate the business from typical high street banks, building trust and breaking down any barriers that customers might have in relation to finance.
The Sprout brand concept is all about friendly, fair and fresh finance. The brand that we created was very visual in order to engage directly with the end user and to ensure the company was positioned to be as relevant and as accessible as possible. The balance between being professional and being friendly was key to the brand creation process and the benchmark for the design of the identity and all subsequent materials. The end result is a unique and differentiated brand that delivers immediate visual impact and we look forward to working with the client to develop and evolve the brand and its services in the future.