Seriously Good Venison

The challenge

Established in the 1970s, this pioneering Scottish Venison business wanted to reposition itself to bring its brand into line with modern day perceptions of venison.

The solution

Emphasising the traditional artisan butchery skills of the company combined with a clean, modern design, the rebrand uplifted sales by 34.6% in the first three months post launch and enabled the business to diversify into other top quality meats like lamb, beef and pork in the future.