Lynas Foodservice is a third generation family owned business that has been supplying food to customers throughout Ireland for over 50 years. The business had evolved from the sole supply of frozen food to providing an extensive product range including chilled, grocery and non-food lines. As a leader in their field, Lynas needed to elevate and reposition their brand in order to effectively communicate the diversity of their product range alongside their extensive delivery network and their sub brands – Causeway Prime and Food Outlet.
We developed a new brand identity to reposition the business, enabling the client to showcase the diversity of their range and to communicate their values of quality, choice, service and knowledge. The brand promise “Delivering you more” is now embedded at the heart of the business and is brought to life throughout all communications and customer touchpoints in a highly visual and contemporary styling. Product and people are very much at the fore as the differentiators of the business and the foundation of the brand promise. The brand was initially launched to staff at an event attended by over 800 people and the project involved implementation of the identity across the full suite of online and offline channels.