The challenge

Lynas Foodservice is a third generation family owned business that has been supplying food to customers throughout Ireland for over 50 years. The business had evolved from the sole supply of frozen food to providing an extensive product range including chilled, grocery and non-food lines. As a leader in their field, Lynas needed to elevate and reposition their brand in order to effectively communicate the diversity of their product range alongside their extensive delivery network and their sub brands – Causeway Prime and Food Outlet.

The solution

We developed a new brand identity to reposition the business, enabling the client to showcase the diversity of their range and to communicate their values of quality, choice, service and knowledge. The brand promise “Delivering you more” is now embedded at the heart of the business and is brought to life throughout all communications and customer touchpoints in a highly visual and contemporary styling. Product and people are very much at the fore as the differentiators of the business and the foundation of the brand promise. The brand was initially launched to staff at an event attended by over 800 people and the project involved implementation of the identity across the full suite of online and offline channels.

As a family business with an already established identity, for us to embark on a re-branding process we needed to be convinced that there was real merit in changing how our business was positioned. The provider that we chose had to fully understand us whilst also being strong enough to challenge us to push the boundaries. We found a partner in Brand Etiquette who we trusted and who made the re-brand process straightforward. Their approach from the outset was to work collaboratively and their strategic method, creative vision and attention to detail made the whole process painless, from concept to implementation. I would be happy to recommend both the design and digital teams and look forward to a long term relationship that supports our business growth.

Andrew Lynas
Lynas Food Service