Lynas Stand - IFEX 2016

The challenge

Following their rebrand in 2015, Lynas Foodservice commissioned an exhibition stand design for IFEX 2016, to communicate their new identity and to best display the full range of products that they offer to their customers. Occupying the second largest area at the Titanic Exhibition Centre in Belfast, Lynas’ stand was an exciting challenge in terms of maximising the space available to showcase the main Foodservice brand, Lynas Outlets, their meat range – Causeway Prime and over 30 of their suppliers.

The solution

When designing the exhibition stand, it was our objective to convey the quality of the Lynas experience and the full diversity of their product range. The décor and materials selected for the stand build reflected those used at Lynas Outlet stores to further reinforce the brand identity . The overall layout was strategically structured to clearly display all the different individual aspects of the Lynas business, and their supplier offerings, whilst delivering a holistic brand experience. The end result was a vibrant, spacious, contemporary, eye-catching design, with accessible product counters, impactful brand messaging and a state of the art structure that surpassed expectations.

In my 11 years that is the best stand we have ever had.

Andrew Lynas
Managing Director, Lynas Foodservice