Handy Park

The challenge

CPS has a mixture of pay & display and fob & key access sites in key locations around Northern Ireland, however, their car parks lacked brand visibility resulting in low public awareness. The Client’s specific objective was to increase occupancy during the week from both business and consumer traffic.

The solution

In order to clearly communicate the offering and to promote the key differentiators of access, availability and location a new and vibrant brand was developed with segmented messaging for both business and consumer audiences, increasing brand visibility and relevance of message.