Donegal Rapeseed Oil

The challenge

Donegal Rapeseed Oil are innovators in their market with a wide range of quality oils. They wanted to completely re-design their brand to compete in the increasingly competitive UK & Irish markets, in order to retain existing customer loyalty and grow their market share.

The solution

We created a differentiated brand focussing on the unique selling points of the products. We also repositioned the product range introducing a higher end premium offer for the connoisseur/deli market alongside the regular brand.