BP McKeefry

The challenge

BP McKeefry were a well-known brand in relation to their transport services however there was limited market awareness of their cleansing services and the Client was keen to re-position the brand to communicate the service portfolio more effectively.

The solution

A dynamic brand identity that enabled the business to effectively communicate the breadth of their service portfolio and to convey the strength and experience of their team as a distinct differentiator in a competitive sector.