The challenge

Created in the 1990′s by Irwin & Sons, Bluegrass Horse Feeds was a well-established name with considerable customer recognition, but the brand was dated and in need of a refresh.

The solution

With heritage and customer loyalty being so important, the Bluegrass name was retained however a completely fresh approach to the branding provided Bluegrass with the standout they required in an increasingly competitive market.

Being a highly recognised name within the industry, we were aware of the importance of elevating our brand whilst maintaining the positives our customers had come to know us for. Brand Etiquette fully understood our requirements and provided a number of concepts to ensure we got exactly the right balance of old and new, retaining our heritage within a brand that showcased our contemporary and innovative qualities.

Cheryl McWilliams