Beyond Business Travel

The challenge

Business Travel Solutions, a provider of Travel Management solutions based in Belfast, tendered for a partner to deliver a new Brand Identity for their business.  The Brand needed to reflect the personality of the company and to differentiate them in a competitive and price sensitive marketplace.

The solution

We were successful in being commissioned for this project and worked closely with the Client to understand what differentiated them from their competitors. At the heart of their offering was the passion of the team to go “Above and Beyond” for their Clients. This was the inspiration for the name – Beyond Business Travel and this brand promise underpinned the subsequent Brand Identity that was created.

I wanted a Brand that was full of personality, something that set my business apart and communicated a different approach to business travel. Brand Etiquette really delivered for us – the Brand is vibrant, contemporary and engaging. We’ve had fantastic feedback to date and the potential is endless.

Edel Doherty
Managing Director