Innovation Workshops are a vital part of our brand strategy process. It's a time for us to work together with our clients and really get immersed in all aspects of their business.
Every part of the customer journey is considered and sometimes it’s the smallest things that spark the biggest ideas. Our clients are part of the creative process and we consider both external market messages and internal communication strategies within these sessions.
These are Intensive working sessions, designed to uncover what the brand currently stands for versus its competitors, to what makes it unique and different.
We go beyond product benefits to the messages that will create an emotional resonance with the end user and ultimately elicit a response. This is where the strategy map is created to align business objectives to communications strategy and we work together to phase the process to budget and resource requirements.
There’s always some surprises along the way, but life would be boring otherwise.