At its best, visual identity—be it a brand identity or a corporate identity—captures your entire brand in one powerful design.
It expresses your corporate vision, sets you apart from competitors, and is a lasting, memorable, and compelling signpost for customers, employees, and shareholders. As individual as a fingerprint, its unique lines and contours could belong to only one brand.
Your identity expresses not only your entire company, it also involves much of ours as well. That’s because so many of our skills are required to produce each brand identity. Along with designers, Brand Etiquette specialists in market insight, strategy, naming, customer experience, and brand positioning all contribute their expertise. This combination of rigor and creativity is something our founder. We believe that identity design is as much a disciplined strategic endeavor as it is an artistic and creative one.
Each identity is a powerful statement about where that brand stands today and where it’s heading. That’s a lot to pack into something so small.
The two hallmarks of brand strength — differentiation and relevance — rely on constant innovation. Brand growth does too.
From cars to candy bars and phones to pharmaceuticals, the increasingly short life span of products, and the even shorter cycles of product enhancements, have created an innovate-or-die environment in many categories. To achieve continued growth, brands today must keep moving.
Brand Etiquette is not a team of cool hunters. We are leading designers, analysts, engineers, and marketing specialists who are successful at turning insights into action. Our method: strategically challenging, upsetting, and breaking category conventions in order to offer entirely new value propositions, fulfilling customer desires, and generate new ones. Clients use our services to push innovation in a number of areas, from new concept development to extending brands into entirely new markets. The results are not just creative ideas but rigorous ones, tested to ensure they are as practical as they are groundbreaking. These are insights that produce change—not for change’s sake, but for business growth.